For a financial institution, we implemented a flexible layout approach that dynamically adjusted menus, fonts, and structure based on the chosen language, generating a forty-two percent improvement in audience participation.

Begin by mapping ALL your competitors – not just the major ones. During our investigation, we found that our biggest competitor wasn't the established brand we were watching, but a emerging startup with an innovative strategy.

• Seventy-three percent increase in website visits
• First page rankings for 12 valuable keywords
• Forty-one percent rise in contacts from our online presence
• Considerable growth in conversion rate

Six months into our launch, our sales were disappointing. It wasn't until I chanced upon a thorough analysis about our industry that I realized how blind I'd been to the competitive landscape around us.

I use a simple spreadsheet to monitor our competition's pricing changes every week. This has helped us to:

• Identify seasonal discount patterns
• Notice package deal tactics
• Grasp their cost structure

Twelve months ago, my family-owned business was fighting to reach new customers. Our website was nowhere to be found in Google rankings. That's when I decided to explore specialized search engine optimization.

Recently, a merchant consulted me after wasting over 300,000 SAR on unsuccessful digital promotion. After redesigning their approach, we generated a four hundred seventy-three percent growth in return on ad spend.

With extensive testing for a meal service client, we discovered that advertisements delivered between night time dramatically surpassed those delivered during standard prime times, producing 163% better sales.

I spend at least 120 minutes each regularly analyzing our competitors':

• Online structure and UX
• Content strategy and publishing frequency
• Digital channels presence
• User feedback and ratings

• Keyword tactics and rankings

• Repositioning action buttons to the right area of forms and mail.awaker.info screens

• Reconsidering information hierarchy to flow from right to left

• Redesigning interactive elements to align with the right-to-left reading pattern

As someone who has developed over 30 Arabic websites in the last half-decade, I can confirm that applying Western UX practices to Arabic interfaces falls short. The special features of Arabic language and Saudi user preferences require a totally unique approach.

When I started my retail business three years ago, I was convinced that our special products would stand out naturally. I dismissed competitor analysis as unnecessary – a choice that almost destroyed my entire business.

Last year, I watched as three competitors poured resources into expanding their operations on a particular social media platform. Their efforts were unsuccessful as the medium turned out to be a bad match for our industry.

• Reorganized the application process to match right-to-left user expectations
• Built a Arabic-English input mechanism with automatic language toggling
• Optimized smartphone usability for thumb-based Arabic typing

I presently use several tools that have substantially upgraded our competitor analysis:

• Search analysis platforms to analyze competitors' keyword performance
• Brand monitoring software to follow competition's social activity
• Website analysis solutions to observe updates to their online presence
• Newsletter subscription to obtain their marketing communications

A few weeks ago, I was advising a large e-commerce company that had invested over 200,000 SAR on a stunning website that was converting poorly. The issue? They had just converted their English site without considering the basic experience variations needed for Arabic users.

In my latest project for a investment company in Riyadh, we discovered that users were frequently clicking the wrong navigation items. Our eye-tracking showed that their attention naturally progressed from right to left, but the main navigation items were positioned with a left-to-right emphasis.

• Clearly mark which language should be used in each form element
• Automatically change keyboard language based on field expectations
• Place field labels to the right-hand side of their corresponding inputs

• Verify that error notifications appear in the same language as the required input

• Use fonts specifically designed for Arabic digital display (like Dubai) rather than traditional print fonts

• Increase line leading by 150-175% for better readability

• Set right-aligned text (never center-aligned for body text)

• Prevent compressed Arabic text styles that diminish the distinctive letter shapes

• Locate the most essential content in the top-right area of the viewport

• Structure information segments to progress from right to left and top to bottom

• Use more prominent visual weight on the right side of equal compositions

• Ensure that directional icons (such as arrows) direct in the right direction for RTL interfaces